In 1865, Frederik Idestam founded a wood-pulp mill in southern Finland, naming it Nokia. It rapidly gained worldwide recognition, attracting a large number of workforce and the town Nokia was born. In 1898, the Finnish Rubber Works company opened in Nokia, taking on the town name in the 1920s. After WWII, the rubber company took a majority shareholding in the Finnish Cable Work. In 1967, the companies consolidated to become the Nokia Group. The recession of the 1990s led the group to focus on the mobile phone market.